A million reflective surfaces. Should flashes be used?
Required when the setting adds essential information
On Location Portrait Photography
Recent On Location Work
Client: Macquarie Telecom
Macquarie Telecom has made its staff the centre of its branding strategy. This extends to using its staff in all marketing and advertising campaigns.
The job involved spending the day with Liz as she travelled around Sydney’s CBD and surrounds. My brief was to highlight how Macquarie Telecom’s apps enable Liz to work on the go. or in cafés, bars or parks.
I photographed Liz on trains, in taxis, in cafés, in bars and on the street. Images were carefully framed to avoid identifying anyone else as they were for marketing purposes and I didn’t want to deal with model releases. Available light was used whenever possible since high isos (up to 3200 asa) were allowed. Each location took no more than fifteen minutes. Both I and Macquarie Telecom came up with locations. The bar shots were taken in QT Hotel.
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I wanted the scene to appear to be naturally lit so I used flashes triggered remotely and balanced the flash light with the window light.
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