What camera do you need for a 9 metre wide image?
Required when the setting adds essential information
On Location Portrait Photography
Recent On Location Work
Client: Macquarie Telecom
Macquarie Telecom has made its staff the centre of its branding strategy. This extends to using its staff in all marketing and advertising campaigns.
The job involved spending the day with Liz as she travelled around Sydney’s CBD and surrounds. My brief was to highlight how Macquarie Telecom’s apps enable Liz to work on the go. or in cafés, bars or parks.
I photographed Liz on trains, in taxis, in cafés, in bars and on the street. Images were carefully framed to avoid identifying anyone else as they were for marketing purposes and I didn’t want to deal with model releases. Available light was used whenever possible since high isos (up to 3200 asa) were allowed. Each location took no more than fifteen minutes. Both I and Macquarie Telecom came up with locations. The bar shots were taken in QT Hotel.
Schools, Businesses and More
A million reflective surfaces. Should flashes be used?
How to create sympathetic portraits when you can't show faces?
How to avoid images of blokey men in hard hats staring at the camera?
How to avoid clichés when photographing a school for marketing purposes?
How to show people enjoying themselves when you can't show their faces?
I wanted the scene to appear to be naturally lit so I used flashes triggered remotely and balanced the flash light with the window light.
How to photograph a candid game of hopscotch when the girls know they are being photographed?