Homage to Wolfgang Sievers


Macquarie Telecom


To create images of the data centre featuring employees. Specifically we wanted images where either the employee or the machine dominated the image. The client loved my idea of emulating Wolfgang Sievers, a German immigrant to Australia who photographed industry in post WWII Victoria.


The data centre is under construction so we could only work on Sunday

The model, Kurt, was a Macquarie Telecom employee, so it was important to make him feel at ease.


The ‘After’ image showing the advantage of proper lighting

Machine and Man

The ‘Before’ image showing the drab lighting

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